This partnership agency’s name and client names have been kept hidden to protect their identity in accordance with the signed non-disclosure agreement.
We worked alongside one of our strategic partners in London to support organic social media management to Turkish based healthcare companies.
Introduction
The FireBrand Agency, in collaboration with a strategic partner, worked together to provide specialized organic social media management services to healthcare companies in Turkey. The objective was to support these organizations in effectively managing their social media presence, increasing brand awareness, and engaging with their target audience in the UK. All of these businesses had already tremendous success in the Turkish market and desired expansion into the UK market. We had to work alongside other Turkish based marketing agencies to ensure brand consistent and tone of voice were on point for each business we worked with.
Challenges
The healthcare industry in Turkey faces specific challenges in managing their organic social media presence:
a) Regulatory Compliance: Healthcare organizations need to adhere to strict regulatory guidelines and privacy standards while maintaining an active and engaging social media presence. Balancing compliance with effective social media strategies can be challenging.
b) Building Trust and Credibility: Establishing trust and credibility is crucial in the healthcare industry. Healthcare organizations must navigate sensitive topics, address patient concerns, and educate their audience while maintaining a professional and trustworthy online presence.
c) Language and Medical Jargon: Communicating complex medical information in a clear and accessible manner is essential. Healthcare organizations must ensure that their social media content is easily understood by their target audience, utilizing appropriate language and avoiding excessive medical jargon.
Approach and Strategies:
The FireBrand Agency, along with its strategic partner, implemented the following strategies to address the unique challenges in the healthcare industry:
a) Educational and Informative Content: The FireBrand Agency developed content strategies focused on providing valuable and informative healthcare content to the target audience. This included educational articles, tips, and updates on health-related topics to build trust and credibility.
b) Patient Engagement and Support: The agency actively managed social media communities, responding to patient inquiries, providing support, and addressing concerns promptly and professionally. This personalized approach helped build patient trust and loyalty.
c) A Variety Of Content: Publishing to TikTok in video format, we included before and after, dentist spotlights, information and business posts, treatments, specific offers, video, QnA, and testimonial posts to ensure we covered every aspect of organic reach, we also implemented specific followership strategies to boost Instagram follower responses.
Results
a) Increased Brand Awareness: The targeted strategies and engaging content helped healthcare organizations in Turkey increase their brand awareness among the target audience. This led to higher visibility and improved recognition within the healthcare industry.
b) Improved Patient Engagement: The personalized and prompt responses to patient inquiries on social media platforms fostered patient engagement, satisfaction, and trust. This positively impacted the overall patient experience and strengthened the healthcare organizations’ reputation.
c) Compliance Adherence: The FireBrand Agency’s expertise in regulatory compliance ensured that all social media activities aligned with the strict guidelines and regulations of the Turkish healthcare industry. This reduced the risk of non-compliance and reputational damage.
Conclusion
Through strategic collaboration, The FireBrand Agency successfully enhanced organic social media. By navigating the unique challenges of regulatory compliance, building trust and credibility, and delivering educational content, healthcare organisations were able to increase brand awareness, engage with patients, and establish themselves as trusted authorities within the UK market.